Being Human, the clothing line with a heart is ready to make a splash with the launch of its first store in the city of Jamshedpur. Globally licensed by The Mandhana Retail Ventures Ltd, the new Being Human Clothing store will spread over 880 square feet and opens its doors at the city’s luxe P&M Hi-Tech City Centre Mall.
The store décor is inspired by the look and feel of a warehouse and sets the tone for a quirky display of colourful clothes for the youth and fashion conscious consumers. The store dons an edgy look with accents of container sheets, yellow floor guidelines and a neutral colour allowing the merchandise to blend in with the space. The brand has also added subtle elements of metal and wood fittings and rails to create a vibrant yet modern atmosphere at the store.
Being Human, the clothing brand, globally licensed by The Mandhana Retail Ventures Ltd, opens doors to its first “Warehouse” concept store in Guwahati. Spread over 750 sq ft on GS Road, Sreenagar, this one-of-a-kind concept store is inspired by the look and feel of a warehouse. The store is aesthetically designed with a warehouse base design, set in a background that has industrial feel. The store dons an edgy look with accents of container sheets, yellow floor guidelines and a neutral colour, allowing the merchandise to blend in with the space. The brand has also added subtle elements of metal and wood fittings and rails to create a vibrant yet modern atmosphere at the store.
After its first five successful years in the fashion retail industry, Being Human Clothing is now focused on strengthening its presence in Tier 2 and Tier 3 markets with 21 new stores planned across India in FY 18-19 in cities including: Jamshedpur, Bhubaneshwar, Srinagar, Vapi, Nagpur, Hyderabad, Delhi, Noida, Lucknow, Bangalore, Dehradun, Jammu, Raipur, Meerut, Gorakhpur, Gurugram, Cuttack, Imphal, Shillong and Goa. The new addition in Guwahati is in alignment with the brand’s motive to strengthen its presence in the Northeast market wherein it already has a store in Siliguri and is looking at adding stores in Shillong and one more in Guwahati in the coming year.
Kunal Mehta, Vice President Business Development and Marketing, Being Human Clothing said, “We are proud to announce the launch of our first concept store in Guwahati. The new concept design will be used for all new stores less than 1000 sq ft. We work hand-in-hand with our franchisees and this new concept store is taking one step ahead in building our franchise relations stronger as the CAPEX has been reduced which makes it more viable for our partners. We are focused at enhancing our presence not only globally but also by growing our roots stronger in the domestic market specifically in tier 2 and tier 3 markets as we see great potential in these markets.”